When Iggy Pop quit High School and his band the Iguanas, he travelled to Chicago to study the blues. Iggy Pop’s 10 most underrated songs: ‘Gimme Danger’ from Raw Power (1973)
#Iggy pop real wild child released october 1986 series
In 2004, when cruise-line Royal Caribbean appropriated ‘Lust for Life’ for a series of promos, one customer commented ‘Nothing says maritime comfort like a song about shooting up junk’. Since then, the corporate sponsorship deals have flooded in and if, sometimes, this borrowed interest is a little incongruous it does not seem to have harmed the brand. The 1996 film Trainspotting habilitated his career in much the same way that Mamma Mia repositioned ABBA: as a ‘franchise’. In his later years, Iggy has found a new form of pop alchemy.
A world in which heroin addiction seems glamorous and self-harm is a theatrical performance. In the 21st Century, Iggy Pop has come to symbolise some kind of short-hand longing for a world that is less woke. I do not care, because they were not commercially conceived,” he once said. Iggy himself is phlegmatic about this tension between art and commerce: “My policy on that is, use them for sausage, use them for cars. The oft-repeated mantra that “he never sold out” is now offset by the commercial power of his legacy. Like rock mythology itself, Pop is conceptualised as a ‘special case’ of mass consumption. Over the last twenty years, his gnarled features and gravelly voice have become synonymous with car insurance, designer fragrances, travel agencies and surfwear. Winner of the 2020 Grammy Lifetime Achievement Award, Iggy Pop’s music may be more familiar to contemporary audiences for its use in advertising and film than it is for its influence on punk.
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