#Unveiled marketing install#
Other worthy mentions in the night’s biggest awards set were Merkle | Periscopix taking Best App Install Campaign for .uk Thomas Cook Group’s claiming Best Use of Data, and Mighty Social handed Best Paid Social Campaign.įinally, in a global award open to companies operating outside of the UK, Canada-based affiliate agency All Inclusive Marketing was handed the esteemed Global Excellence award, a result of its work delivering a high-growth, international “turnaround story” for iStock by Getty Images.
This title was deservedly handed to performance marketing agency NMPi, whose fully-automated campaign for retailer Harvey Nichols drove “risk-free” ROI of 1030% for the leading retailer outside of the UK in what judges called an “exceptional end-to-end campaign”.
Meanwhile, a first for the PMAs came with the new Best Use of Automation/AI category.
#Unveiled marketing driver#
The win was a tribute to the close-working bond of the two companies, judges praised use of new publisher types to the programme as a key driver of the programme’s successful 12-month growth.Īmong the volley of winners early on in the Channel & Campaign Awards, Planit sealed Best Lead Generation for NBC Fetch took Best Use of Programmatic for The Telegraph and Redu won Best Influencer Campaign for Simply Be.Ī surprise win for Best Performance Marketing Technology came for Infectious Media, whose 100% transparent, programmatic platform built entirely in-house gave it the edge, with judges calling the business “forward thinking”, while a touch of mischief proved a catalyst for Summit’s Best Content Marketing Campaign win for Durex. When it came round to Best Managed Affiliate Campaign, it was no surprise to see Awin claim one of the Awards’ most-coveted accolades for outstanding work with Carphone Warehouse. Showcasing campaigns that matched untethered creativity with market-leading tech, last night was evidence that this particular partnership is one of the year’s most fruit-bearing the agency and mobile carrier returned to the spotlight three more times in the Channel & Campaign Awards to win Best Brand Engagement, Most Creative Performance Marketing Campaign and Best Integrated Performance Marketing Campaign. It was here that the WPP-owned performance agency Wavemaker would make the first of many appearances for the night, scooping Best Attribution for work with Vodafone, integrating its Ensight algorithmic attribution model to generate over £5 million increase in revenue in the first nine months of activity. Channel leadersĬompeting for titles such as Best Paid Search, Best Managed Affiliate Programme and the new-for-2018 Best Use of Automation & AI, the Channel & Campaign Awards kicked things off.
#Unveiled marketing full#
With the full list of 2018 champions now revealed and available to view in full on the Performance Marketing Awards 2018 website, here we discuss just some of the highlights from a night to remember.
This year’s entrants competed across 28 different categories seeking to identify success at campaign and channel level, those excelling within four key verticals, and the individual teams going above and beyond as voted for by the industry. Presented in association with Impact, the PMAs welcomed nearly 1,000 marketers to the Grosvenor House Hotel on Park Lane for an evening of glamour and celebration hosted by comedy legend and 8 out of 10 Cats’ captain, Sean Lock.Ĭommenting on the night’s winners, Impact communications director, Julia Smith, said that the PMAs celebrated companies excelling in all areas of performance marketing “Every year, we see increasing numbers of strong entries and the standard of the winners this year was exemplary – what sets the PMAs apart is the breadth of categories recognised.” The Performance Marketing Awards (PMAs) returned for 2018 last night (April 24), showcasing the UK performance marketing industry’s leaders for another year.
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